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<br>‘Girls Gone Wild’ Commercials Threw a Million Millennials Into PubertyBefore there was internet porn, [Julie Bells site](https://landminder.com/author/alberthah4821) these ads during late-night reruns of ‘South Park’ mesmerized a generation of teens. How will they reckon with GGW’s toxic legacy?<br> |
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<br>Nothing pierced through my pubescent sleep patterns quite like those Girls Gone Wild steel drums. My bedroom TV was almost always tuned to Spike TV or Comedy Central - prime hunting grounds for late-night interstitial smut - and even when I was drifting off to the ethereal sounds of endless South Park reruns, my limbic system sparked back to life as soon as it sensed the spirit of Joe Francis.<br> |
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<br>In the early aughts, Girls Gone Wild - a soft-core porn franchise starring amateur college-aged women - was an everlasting presence in cable TV marketing. Straight-up, no-holds-barred pornography was never allowed to occupy those commercial breaks, and the eternal lameness of 1-900 sex line ads never aroused me, even as a sinewy 12-year-old. But somehow, the GGW estate - and its heavy reliance on euphemism and innuendo - slipped past the censors and mesmerized an entire generation of middle school boys.<br> |
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<br>The target market was emasculated dads, several decades removed from college, willing to plunk down 25 angry, horny dollars every month to reimagine a more virile version of their glory years. The first pornography I ever consumed consisted of heavily censored scenes from Austin, Texas; Columbus, Ohio; and every other hotbed of university excess, teased out three times a night from every 18-and-up club in the country. Some of the sweaty implications were lost on me - I didn’t know what going "wild" meant, and I don’t think I’d even started masturbating yet - but that didn’t stop me from pouring out of bed every time I heard those clarion steel drums. Millennials like me just happened to be caught in the crossfire.<br> |
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<br>Clearly, I’m not the only one. Just look at the comments that dot a YouTube video that preserves that tropical Girls Gone Wild theme in its native form.<br> |
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<br>"Brings back so many memories from when I was younger and would stay up all night just to see these infomercials!" |
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"Ahhhh, the sweet sound of covertly fondling my youthful genitalia." |
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"I beat off with this in the background every now and then for old times sake."<br> |
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<br>There is a rich history of men comparing notes on their earliest sexual triggers. For my demographic - dudes in their late 20s and early 30s - typical touchstones include Max’s girlfriend from A Goofy Movie, the Christina Aguilera "Dirrty" video and the NSFW tab on the Newgrounds.com Flash cartoon database. But I don’t think anything was quite as universally enervating as the Girls Gone Wild commercials, which were essentially a highlight reel of Francis’ many sojourns into the most chaotic college campuses in America.<br> |
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<br>None of us had a firm grasp of the internet in 2003: Video streaming was a mystifying postulation on early Internet Explorer, and the family PC was enforced with a strict safe search ombudsman. If you wanted even a whiff of pornography in motion, your best bet was to cross your fingers through every commercial break. |
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